Shannon Donohue

Shannon is a Senior Account Director at Berk Communications, where she specializes in PR, media relations, and talent management with expertise across sports, entertainment, and consumer lifestyle. Since joining the agency in 2017, Shannon has crafted and executed high-impact communications strategies for some of the world’s biggest names and companies, including all-star athletes, iconic sports properties, and top-tier consumer brands.

Her work has included leading the launch of Unrivaled League, managing personal publicity for New York Yankees slugger and American League MVP Aaron Judge during his record-breaking 2022 season, assisting in the Washington Commanders’ rename and rebrand, and driving the announcement of the NFL’s partnership with Roc Nation and the launch of its Inspire Change initiative. Shannon also played a key role in the relaunch of PUMA’s basketball division in 2018 and has led all Fanatics related events and initiatives including Michael Rubin’s annual Super Bowl Party and the brand’s partnership with the Make-A-Wish Foundation.

Outside of work, Shannon enjoys running, exploring new restaurants, traveling, attending Yankee games, and experimenting with new recipes in the kitchen