From Start Up to Fastest Growing Athleisure Brand

Bring one of athleisure’s fastest-growing brands from a Denver-based startup brand to the national stage.

In 2020, Berk was tasked with building greater awareness and buzz around Balance Athletica as the company’s first ever PR agency of record.

To start, the team implemented a tiered seeding strategy with relevant media to ensure they could put the brand’s top-quality product to the test for the first time. This coupled with an always on thematic product pitch schedule that continuously emphasized Balance’s size-inclusive and celebratory mission, soon resulted in Balance becoming a fan favorite amongst media with the coverage to show for it.

For executive imminence, Berk coordinated strategic interviews and media opportunities for all three co-founders. From an at-home workout coordinate for SHAPE’s Instagram feed to feature profiles and award recognitions with both local and national media, these earned editorial and social opportunities further elevated both Balance Athletica as a brand and it’s co-founders, Taylor, Steve and Chloe.

• All three Balance Athletica’s co-founders earned honors in the Forbes 30 Under 30 2022 Awards, a coveted and highly sought-after list.
• Multiple product honors in SELF’s 2022 Certified Activewear Awards
• Jamie Foxx photographed wearing Balance Athletica on the cover of Men’s Health
• Standalone brand features and awards in Balance’s hometown in Denver, including placements in 303 Magazine and Denver Life Magazine, and being awarded Best Place to Work in Denver Business Journal’s Small Business Awards. These stories helped draw more new employee candidates as they quickly expanded their growing staff.
• Ongoing product placements in highly trafficked and top-tier sites including PopSugar, Today.com, BuzzFeed, Byrdie, InStyle, Business Insider, and more.