Hoorae

Hoorae Media’s First Agency of Record

Hoorae Media’s First Agency of Record

Media’s First Agency of Record

Challenge

HOORAE Media tasked Berk with bringing a cohesive communications infrastructure that reflects the company’s 360 ecosystem.
Responsible for its talent management arm ColorCreative, its audio everywhere company Raedio, and its various projects under HOORAE TV/Film, our agency managed the strategic rollout of various talent, project, and partnership announcements within each discipline. 
Berk’s dynamic role also included division-specific tactics with a macro-level approach in driving brand awareness of HOORAE Media as a whole, as well as amplifying the profiles of its executive suite.

Action

In 2023, Berk recentered HOORAE Media’s storytelling approach. Made up of a multi-disciplinary team to reflect the 360 nature of the company, Berk built a custom program that strategically amplified each division’s powerful portfolio that simultaneously catapulted HOORAE Media’s overall brand recognition.

Our dynamic work touched all corners of the entertainment industry including corporate partnerships, TV and film premieres, executive eminence, music label artist signings, soundtrack releases, and supercharging industry initiatives.

 

Impact
  • HOORAE Media was recognized by Fast Company’s Brands That Matter Award and Fast Company’s Most Innovative Award, two of the industry’s most notable honors.
  • Tentpole Announcements:
    • Raedio’s debut partnership with Def Jam, rollout of The Scottie & Sylvia Show, Rap Sh!t season 2 Soundtrack release, and label artist signings led to stories in MSNBC, Rolling Stone, Variety, Pitchfork, Fader, HuffPost, NPR and more totaling 7.4+ billon impressions.
    • ColorCreative’s talent signings (Amber Riley, Jonica Booth), collaborations with Xfinity (BEX) Originals, and the inaugural launch of the Find Your People Program garnered buzz from Deadline, The Hollywood Reporter, BET, VIBE among others culminating in 2.5+ billion impressions in top tier outlets.
    • HOORAE Media’s launch of its marketing arm, FETE and executive moves earned placements in Adweek, AdAge, Essence, and more with over 22.3+ million impressions.
  • Executive Eminence
    • HOORAE Media executives took center stage at TEC Leimert, EIC’s Hollywood Summit, and CultureCon as key speakers.
    • Berk secured standalone profiles for HOORAE Media executives in The Source, Boardroom, Marketing Brew, and more.
    • With a finger on culture’s pulse, our leaders were tapped to weigh in with industry expertise in Billboard and The Washington Post, among others.