The Cheesecake Factory

The Cheesecake Factory is historically known as a celebrationdestination, but most people don’t know the brand’s rich history.Every year on July 30ththe brand celebrates its biggest day of theyear, National Cheesecake Day, but 2023 also marked anotherpivotal moment: the 45thanniversary of The Cheesecake Factory.The team leveraged this anniversary milestone to shine a light onthe decades of history and faces behind the beloved brand.

To bring the history of The Cheesecake Factory to life, the teamfocused on a multi-pronged media relations across broadcast,editorial online and social platforms leveraging anecdotes fromCEO David Overton and photos that showed the brand’s evolution.The team had conversations with The TODAY Show six months inadvance, which ultimately resulted in a broadcast interview withDavid Overton that aired on National Cheesecake Day and tookviewers on a journey of the brand. To supplement, the teamsecured impactful online features in Business Insider,AllRecipes,Parade, Taste of Home and more. A modified recipe inspired bythe new flavor was created for local broadcast support and recipepitching. A seeding also took place for social amplification

• 3 billion impressions (inclusive of online + broadcast)
• 20.3 million social media impressions