Abbey Scalia

Abbey is a dynamic, consumer-first marketer with over a decade of experience spanning nearly every CPG category—from beauty to candy. With a passion for brand building and cultural relevance, she specializes in helping brands harness the social zeitgeist to earn attention in ways that drive both engagement and business impact. Abbey has spent her career guiding brands to achieve earned talkability through integrated, social-first campaigns. She has had the opportunity to partner with several household name brands including Lysol, Gillette Venus, NIVEA, See’s Candies, Tide, and more. She specializes in integrating agency resources – including creative, strategy, data, and social – to develop impactful 360° communications campaigns that show up on For You Pages.